2.) What are Google’s sources of competitive advantage? How does it provide value to it’s users?

Google's IT infrastructure is one of its main competitive advantages it has an estimated 450,000 servers in over 25 locations world wide. They also have a very flexible infrastructure that allows for the speed to stay high. Google also evaluates a page link system and a web crawler. They also implement MapReduce which is a programming model to simplify processing and creating large data sets. They also have WorkQueue, this groups queries and schedules them for distributes processing. These technologies provide value for the customer by creating a fast and efficient search engine.

5.)How successful do you think Google will be in the future?

I think that Google will stay strong for along time as long as they keep up there diligence with respect to their programming processes and they keep their IT infrastructure secret secure. There is a good possibility that a new SE will come along but it will take years to get up to speed with Google so the competitor will most likely always be behind. Google also has brand association and an emotional attachment by it's users, which will be hard for any competition to gain leverage on. I am an avid Google user and have been using it for years, Ive tried new SE's over the years but i have always gone back to Google because it is clearly the best.